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The Colorado Tourism Office supports an annual research program aimed at measuring not only the performance of its marketing campaign, but to shape strategy, assess the impact of tourism in Colorado and react quickly to changing market conditions. The CTO works with industry-leading research firms.

Read the CTO's key talking points on the 2019 research >>

Longwoods International

The Colorado Tourism Office contracts with Longwoods International to measure the growth of Colorado's tourism industry and provide deep insights into how visitors spend their time in Colorado.

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Dean Runyan Associates

Dean Runyan's annual report describes the economic impact of travel to and through Colorado and each of its 64 counties.

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