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Marketing Matching Grant Program

The FY21 Marketing Matching Grant application window is now closed. Please check back in early summer 2021 for FY22 grant details.



The Colorado Tourism Office Marketing Matching Grant (MMG) Program provides funding to nonprofit organizations, municipalities or counties in the State of Colorado for the purpose of promoting the state as a tourism destination and is intended to increase overnight stays and visitation beyond 50 miles. Destinations throughout the state are eligible for these grant dollars, as well as statewide associations, organizations and other nonprofit entities that engage in promoting travel. 

For FY21, the Colorado Tourism Office will offer one Marketing Matching Grant option. 


View the FY21 MMG Program Guidelines

FY21 Marketing Matching Grant Webinar Deck


Program Goals:

  • Increase traveler spending and economic benefit for Colorado through effective marketing and promotion
  • Leverage funds to maximize marketing impact
  • Support industry collaboration and align industry marketing efforts to increase Colorado's competitiveness


Applications open up once a year.

Application Opens: August 11, 2020
Application Deadline: September 29, 2020 at 4:00PM
Recipient Notification for Marketing Matching Grant: November 12, 2020

Grant Period Cycle: Approximately 1/15/2021 to 1/15/2022

Award Amount: 

  • Up to $25,000

Cash Match: 

  • 1:1

Eligibility Snapshot

  • Nonprofit organizations, municipalities or counties in the State of Colorado whose tourism-related activities and marketing program will benefit the entire state or a destination(s).
  • Each submitting lead applicant is limited to one grant project per fiscal year unless prior approval is provided. Note: Lead applicants can be a partner in a separate grant application.


Marketing Matching Grant Application Questions >>

Marketing Matching Grant Financial Worksheet >> (will automatically save to your desktop)

Marketing Matching Grant Timeline >> (will automatically save to your desktop)

Grant Portal Instructions >> 


Past Recipients

FY2021 Marketing Matching Grant recipients>>

FY2020 Marketing Matching Grant recipients >>
FY2019  Marketing Matching Grant recipients >>
FY2018 Marketing Matching Grant recipients >>
FY2017 Marketing Matching Grant recipients >>

Please contact Elizabeth O'Rear, Senior Manager of Grant Programs, elizabeth.orear@state.co.us