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International Tradeshows

The CTO participates major tradeshows annually, and encourages destinations who are involved in international marketing to participate. The major shows are listed below

Go West Summit

Go West is a trade show which takes place annually in the first quarter, bringing destinations together with international tour operators to design, develop and maintain an 'American West' tourism product. The CTO encourages annual participation of this trade show, which is designed to provide attendees with every available opportunity to negotiate business contracts, establish relationships, and gain a better understanding of a variety of topics relevant to the tourism industry. This year's Go West Summit takes place in Portland, Oregon on March 24-27, 2020.


IPW takes place annually in May or June of every year, and is the largest U.S.-based travel trade show. It brings together over 1,300 international tour operators, 600 international journalists and more than 3,000 U.S. suppliers to transact billions of dollars of business in a meeting format. The CTO has various opportunities for participation available. This year's show takes place in Las Vegas on May 30- June 3, 2020.

ITB Berlin

ITB is one of Europe's premier trade shows that brings global destinations together with European tour operators and takes place in March every year. The CTO hosts a booth with 4 Colorado destination partners and organizes three days of meetings with German/Swiss/Austrian tour operators and press. This year's show takes place in Berlin on March 4-8, 2020. 

World Travel Market London

WTM takes place each year in November in London, bringing together top UK-based tour operators and media with suppliers from all over the world. Business is transacted over three days of meetings between suppliers, media and tour operators. This year's show takes place in London on November 2-4, 2020. 

For more information about participating in these shows, please contact the international team at oedit.cto_international@state.co.us.