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Do Colorado Right Toolkit

Enlisting a lineup of Colorado-based celebrities and a humorous approach, the Colorado Tourism Office (CTO) has launched a campaign aimed at educating winter season travelers to avoid spreading COVID-19.

The campaign, announced during Gov. Jared Polis’ Feb. 2 press briefing, features five high-profile locals in a series of snappy videos explaining how to “Do Colorado Right,” whether by distancing, wearing a mask or staying home when sick. The lineup includes Olympic Gold Medalist Red Gerard of Silverthorne, two-time Top Chef competitor Brother Luck of Colorado Springs and three well-known Denver residents — Bachelor contestant Ben Higgins, medical expert Dr. Payal Kohli and fashion blogger Esther Leach.

Read the full news release >> 

Use of Care Do Colorado Right Materials

None of the items below can be altered or customized in any way without the CTO’s consent, including the addition or subtraction of logos, text, punctuation and images. For questions about any alterations you are considering, fill out this contact form. Additional content will be added in the coming weeks.

Do Colorado Right Videos

YouTube

To share or embed these videos on your own site, click the link to the video on YouTube. Below the video, click the "Share" button. When the sharing options pop up, click "Embed," and then copy the string of code to the right of the video. Then paste that code into your own CMS.

Do Colorado Right by Ben Higgins (15 seconds):

Do Colorado Right by Ben Higgins (7 seconds):

Do Colorado Right by Red Gerard (15 seconds):

Do Colorado Right by Red Gerard (7 seconds):

Do Colorado Right by Medical Expert Dr. Payal Kohli (15 seconds)

Do Colorado Right by Medical Expert Dr. Payal Kohli (7 seconds)

Do Colorado Right by Chef Brother Luck (15 seconds)

 

Do Colorado Right by Chef Brother Luck (7 seconds)

Other Channels

When the linked page opens, right-click on the video and choose "Save Video As" from the pop-up menu to save the file to your desktop and then upload to your social platforms.

TikTok :15 Ben Higgins spot >>

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Social vertical :07 Ben Higgins spot >>

TikTok :15 Red Gerard spot >>

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TikTok :15 Dr. Kohli spot >>

Social horizontal :15 Dr. Kohli spot >>

Social vertical :07 Dr. Kohli spot #1 (airport) >>

Social vertical :07 Dr. Kohli spot #2 (groceries) >>

Social vertical :07 Dr. Kohli spot #3 (slopes/store) >>

TikTok :07 Brother Luck spot >>

Social vertical :15 Brother Luck spot >>

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Social horizontal :15 Brother Luck spot >>

Do Colorado Right Social Posts

Ben Higgins #1

Do Colorado Right

The do's and don’ts of going out.

Love isn’t all that’s in the air. See how to #DoColoradoRight with reality TV star and Coloradan Ben Higgins.

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Ben Higgins #2

Do Colorado Right

The do's and don’ts of going out.

Let’s clear the air on how to wear a mask. Like the way reality TV star Ben Higgins does it. #DoColoradoRight

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Red Gerard #1

Do Colorado Right

The do's and don’ts of winter in Colorado.

Shred it, don’t spread it. See how to #DoColoradoRight with pro snowboarder and Coloradan Red Gerard.

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Red Gerard #2

Do Colorado Right

The do's and don’ts of winter in Colorado.

Keep it clean like pro snowboarder and Coloradan Red Gerard. #DoColoradoRight

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Dr. Kohli #1

Do Colorado Right

The do’s and don’ts of feeling sick.

If you feel sick, get plenty of rest and get a free COVID test. Do it like Dr. Kohli. #DoColoradoRight

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Dr. Kohli #2

Do Colorado Right

The do’s and don’ts of feeling sick.

If you have COVID, stay as isolated as possible from your travel group. Do it like Dr. Kohli. #DoColoradoRight

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Brother Luck #1

Do Colorado Right

The do’s and don’ts of going out.

Pop your bubbly. Stay in your bubble. #DoColoradoRight like Chef Brother Luck.

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Brother Luck #2

Do Colorado Right

The do’s and don’ts of going out.

When the head chef says to do something, you do it. So it like Chef Brother Luck. #DoColoradoRight

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Esther Leach #1

Do Colorado Right

The do’s and don’ts of going out.

Smile under your style. #DoColoradoRight like Editor & Chief at Cherry Creek Fashion Magazine, Esther Leach.

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Esther Leach #2

Do Colorado Right

The do’s and don’ts of going out.

Pop your mask on. Then get your shopping on. #DoColoradoRight like Editor & Chief at Cherry Creek Fashion Magazine, Esther Leach.

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Do Colorado Right Posters

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