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Destination Development Program

The Destination Development Program exists to address the need to drive economic growth in rural Colorado by providing tourism-related education, funding, and support with the goals of increasing visitor spending, strengthening local economies and bolstering community pride.

Goals of the Destination Development Program:

  1. Increase traveler spending through creation and branding of new traveler experiences in less visited areas of Colorado
  2. Empower rural destination partners to develop and promote tourism assets
  3. Be inclusive of all industry segments
  4. Support development of programs to enhance visitor readiness

We also provide assistance within these specific industry segments:

  1. Culinary & Agritourism
  2. Heritage & Cultural Tourism
  3. Rural Adventure Tourism
















Meet your Colorado Tourism Office Destination Development Team:

Colorado Rural Academy For Tourism (CRAFT)

CRAFT provides broad, comprehensive tourism education and training for communities or regions wishing to understand how to leverage and incorporate tourism as a part of their rural economic development strategy.

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Funding Support – Sponsorships, Scholarships & Grants

 Find out how to apply for Destination Development sponsorships, grants and more.

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PR & Social Media Support

Marketing and public relations are key to bringing people to your business, farm, ranch museum or outdoor recreation experience.

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Additional Resources

Haven’t found what you are looking for? Here is a list of other agencies and organizations that might be able to provide you with the information you need.


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